Case studies

Decrease counterfeit watches with digital traceability

Case

Client:

Swiss Watch company

Country:

World

Project:

Authentication and Track & Trace solution providing unique secured identification and tracking of each watch, direct customer integration through dedicated app and provision of marketing and after sales services to final customer.

 

Result

INEXTO developed a solution adapted to the company business needs and their specific production processes.

A label with a unique serial number is attached to each watch and is linked to a RFID tag which allows to track and trace the incoming and outgoing items. In addition, a code is engraved on the back of each watch to enable their authentication. 

In parallel, INEXTO developed a customized mobile application allowing to identify and track the product by just a quick scan of the code.