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Automotive Industry Faces Growing Brand Protection Challenges Amidst Rising Counterfeit & diversion Threats and Supply Chain Complexities.

The automotive industry battles counterfeit parts, causing significant economic losses and risking consumer safety. Counterfeit tyre sales cost €2.2 billion yearly, with fake batteries adding €180 million (EUIPO). Airbags, brake pads, and electrical components are also counterfeited in high volumes. Differentiating between genuine and fake parts is challenging, enticing consumers with lower prices. Safeguarding safety and trust demands comprehensive measures to detect and prevent counterfeits. Complex supply chains add to the challenge, necessitating traceability and transparency. Innovation and authentication systems can enhance visibility and tackle vulnerabilities.