Everything you need to know about the shift to 2D barcodes
From definitions to timelines to opportunities, this is your resource for the transition to the GS1 Digital Link
Copyright 2025
Copyright 2025
Copyright 2025
From Static to Smart Codes
By 2027, traditional 1D barcodes will be replaced by GS1 2D codes that do much more than identify a product. Each scan becomes a data gateway, connecting compliance, logistics, and consumers in one unified digital link. Check out this post to learn how forward-thinking brands are using this shift to streamline operations and gain a competitive edge.
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A New Standard Driving Growth & Efficiency
Sustainability goals, new regulations, and rising consumer expectations are reshaping how beverage producers operate. Transparency – from sourcing to recycling – is now business-critical. Learn more about how 2D barcodes give brands the tools to meet these demands without adding more complexity to packaging.
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A Gateway to Rich Product Data That Powers Compliance
As regulation tightens and ESG expectations rise, connected packaging is becoming the new standard. Manufacturers who act now can move beyond compliance, turning every product into a digital touchpoint that builds trust and engagement. Explore how to future-proof your packaging now.
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How Do 2D Barcodes Work?
Information can be accessed either by reading the symbol offline or through a web service online. The same code can be customized according to the context and the user, and it includes the unique identifier (GTIN).
Readable by all scanners (offline)
Readable by all smartphones (online)
- Smaller than a 1D barcode
- Contains more information
- More readable, therefore more reliable
- Same scanning speed
Ready to Revolutionize Your Packaging?
Simplify your packaging, enhance traceability, and give your consumers total transparency, all with one single GS1 code. The transition is already underway. Let’s make it work for you.
A seamless path to modern packaging, without disruption.
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