Privacy Policy

1. Introduction

INEXTO SA (“INEXTO”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal data relating to individuals who interact with us, including:

• Website visitors;
• Customers and prospective customers;
• Business partners and suppliers;
• Webinar and event participants;
• Job applicants;
• Individuals contact us through our websites, forms, email, or other communication channels.

We process personal data in accordance with applicable data protection legislation, including the European Union General Data Protection Regulation (“GDPR”), the Swiss Federal Act on Data Protection (“FADP”), and other applicable privacy laws.

2. Data Controller

The controller responsible for the processing of your personal data is:

3. Contact for Privacy Matters

If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact:

4. Scope of this Privacy Policy

This Privacy Policy applies to personal data collected and processed by INEXTO in connection with:

• Visits to our websites;
• Marketing and business development activities;
• Customer and prospect interactions;
• Supplier and partner relationships;
• Webinar and event registrations;
• Whitepaper and content downloads;
• Job applications and recruitment activities;
• Communications by email, telephone, online forms, and other channels.

5. Personal Data We Collect

Depending on how you interact with us, we may collect and process the following categories of personal data.

5.1 Identification Data

• Name
• Job title
• Employer
• Department
• Professional identification details

5.2 Contact Information

• Business email address
• Telephone number
• Postal address
• Country or region

5.3 Business Relationship Information

• Company information
• Industry sector
• Business interests
• Customer account information
• Contractual information
• Purchase and service history

5.4 Website and Technical Information

When you visit our websites, we may collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Referring website
• Website usage information
• Cookie identifiers
• Session information
• Network information

5.5 Marketing Information

• Newsletter subscriptions
• Webinar registrations
• Event attendance
• Whitepaper downloads
• Communication preferences
• Marketing engagement information

5.6 Recruitment Information

When you apply for employment opportunities, we may collect:

• Curriculum vitae (CV)
• Employment history
• Education and qualifications
• Professional certifications
• References
• Interview records
• Recruitment correspondence

5.7 Information You Voluntarily Provide

We may process information voluntarily submitted through:

• Contact forms
• HubSpot forms
• Formidable Forms
• Email correspondence
• Telephone conversations
• Surveys and events
• Customer support interactions

6. How We Collect Personal Data

We may collect personal data:

• Directly from you;
• Through website forms and registrations;
• Through webinar and event registrations;
• Through customer onboarding activities;
• Through recruitment activities;
• Through professional networking platforms such as LinkedIn;
• Through publicly available professional sources;
• Through business partners;
• Through cookies and analytics technologies used on our websites.

7. Purposes of Processing

We process personal data for the following purposes.

7.1 Communications and Enquiries

To:

• Respond to requests;
• Provide information you have requested;
• Arrange meetings and demonstrations;
• Manage communications and correspondence.

7.2 Customer and Business Relationship Management

To:

• Deliver products and services;
• Manage customer relationships;
• Manage supplier and partner relationships;
• Perform contractual obligations;
• Provide support and assistance.

7.3 Marketing and Business Development

To:

• Send newsletters and updates;
• Invite contacts to events and webinars;
• Share whitepapers and educational resources;
• Promote products and services;
• Measure and improve marketing effectiveness.

7.4 Recruitment

To:

• Manage recruitment processes;
• Evaluate candidates;
• Arrange interviews;
• Assess suitability for employment opportunities;
• Maintain talent pools where consent has been provided.

7.5 Website Operations and Analytics

To:

• Operate and maintain our websites;
• Improve website performance and usability;
• Analyze visitor behavior;
• Improve content and user experience.

7.6 Security and Compliance

To:

• Protect our systems and services;
• Detect and investigate security incidents;
• Prevent fraud and misuse;
• Meet legal and regulatory obligations;
• Exercise or defend legal claims.

8. Legal Bases for Processing

Where GDPR applies, we process personal data based on one or more of the following legal grounds.

Contractual Necessity

Article 6(1)(b) GDPR

Processing necessary for:

• Entering into a contract;
• Performing contractual obligations;
• Providing requested services.

Legal Obligation

Article 6(1)(c) GDPR

Processing necessary for compliance with legal or regulatory obligations.

Legitimate Interests

Article 6(1)(f) GDPR

Processing necessary for legitimate interests including:

• Business development;
• Customer relationship management;
• Service improvement;
• Information security;
• Fraud prevention;
• Internal administration;
• Corporate communications.

Consent

Article 6(1)(a) GDPR

Where required by law, processing is based on your consent. You may withdraw consent at any time.

9. Cookies and Similar Technologies

Our websites use cookies and similar technologies to ensure website functionality, improve user experience, analyze website usage, and support marketing activities.

We use the CookieYes consent management platform to obtain, record, and manage visitor consent preferences in accordance with applicable privacy laws.

Cookies used on our websites may be categorized as follows:

Necessary Cookies

Necessary cookies are essential for the operation of the website and enable core functionality such as security, session management, and consent preference management.

These cookies cannot be disabled through our cookie preference center.

Functional Cookies

Functional cookies enable enhanced website functionality and personalization, such as remembering preferences and supporting third-party integrations.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies support website optimization, content improvement, and visitor experience analysis.

Analytics technologies may include services such as Matomo and HubSpot.

Performance Cookies

Performance cookies help us measure and improve website responsiveness, reliability, and overall performance.

Advertisement Cookies

Advertisement cookies are used to understand visitor interests and measure the effectiveness of marketing activities. These cookies may be placed by marketing and advertising partners.

Marketing technologies may include HubSpot and LinkedIn Insight Tag.

Managing Cookie Preferences

Visitors may review, modify, or withdraw their cookie preferences at any time using the cookie settings available on our websites.

Disabling certain categories of cookies may affect website functionality and user experience.

10. Website Analytics

We use Matomo Analytics to understand how visitors interact with our websites and to improve website functionality, content, navigation, and user experience.

Analytics data may include:

• Pages visited;
• Session duration;
• Navigation behavior;
• Browser information;
• Device information;
• Operating system information;
• Approximate geographic location;
• Referring websites.

Analytics information is used to:

• Measure website performance;
• Improve usability;
• Understand visitor interests;
• Identify areas for improvement.

Where required by applicable law, analytics processing is performed based on your consent.

11. Marketing Communications

We may send communications relating to:

• Products and services;
• Industry insights;
• Whitepapers;
• Events and webinars;
• Corporate updates;
• Thought leadership content;
• Educational and informational materials.

Marketing communications may be delivered through:

• Microsoft 365 email services;
• LinkedIn;
• HubSpot marketing tools.

Where required by law, marketing communications are sent only with your consent.

Where permitted by applicable law, we may send business communications based upon a legitimate interest or an existing business relationship.

You may opt out of marketing communications at any time by:

• Selecting the unsubscribe option included within communications; or
• Contacting us at dpo@inexto.com.

12. Third-Party Platforms and Services

We use carefully selected third-party service providers to support our business operations.

Microsoft 365

We use Microsoft 365 for:

• Email;
• Collaboration;
• Document management;
• Business operations.

HubSpot

We use HubSpot for:

• Marketing activities;
• Customer engagement;
• Analytics;
• Lead management;
• Webinar registrations;
• Website forms.

HubSpot may place cookies and similar tracking technologies on visitor devices, subject to applicable consent requirements, to support marketing analytics, lead management, website performance monitoring, and business communications.

Zoho CRM

We use Zoho CRM to manage:

• Customer information;
• Prospect information;
• Sales and relationship management activities.

HubSpot Forms

We use HubSpot forms to collect information relating to:

• Contact enquiries;
• Whitepaper downloads;
• Webinar registrations;
• Event registrations;
• Marketing campaigns.

Formidable Forms

We use Formidable Forms for certain website contact and information request forms.

LinkedIn

We use LinkedIn for:

• Professional networking;
• Corporate communications;
• Advertising campaign measurement;
• Lead generation activities.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to better understand website audiences, measure campaign effectiveness, and improve marketing activities.

LinkedIn may process information including:

• IP address;
• Browser information;
• Device information;
• Referral URL;
• Visited pages;
• Timestamps.

LinkedIn Insight Tag is activated only where visitors have provided the required cookie consent, where required by applicable law.

Such processing is subject to LinkedIn’s own privacy practices and policies.

TeamTailor

Recruitment activities are managed through TeamTailor.

Our careers pages are provided through TeamTailor technology and are embedded within the INEXTO website. Applications submitted for employment opportunities are processed through the TeamTailor recruitment platform and associated recruitment systems.

13. Sharing of Personal Data

We may share personal data with:

• Service providers;
• Professional advisers;
• Auditors;
• Recruitment service providers;
• Event partners;
• Regulatory authorities;
• Government agencies;
• Courts and law enforcement agencies when required by law.

Personal data is disclosed only where there is a lawful basis for doing so and where appropriate contractual and security measures are in place.

INEXTO does not sell personal data.

14. International Data Transfers

Due to the international nature of our business and the technologies we use, personal data may be transferred to and processed in countries outside Switzerland, the United Kingdom, or the European Economic Area.

Where such transfers occur, appropriate safeguards are implemented, including:

• European Commission Standard Contractual Clauses;
• UK-approved transfer mechanisms where applicable;
• Adequacy decisions issued by competent authorities;
• Other lawful transfer mechanisms recognized under applicable privacy laws.

15. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to satisfy legal, regulatory, contractual, and business requirements.

Typical retention periods include:

Retention periods may be extended where necessary to establish, exercise, or defend legal claims or to comply with regulatory obligations.

16. Data Security

INEXTO implements appropriate technical and organisational measures designed to protect personal data against:

• Unauthorized access;
• Accidental loss;
• Alteration;
• Disclosure;
• Destruction.

Security measures may include:

• Access controls and least-privilege principles;
• Multi-factor authentication;
• Encryption in transit and at rest where appropriate;
• Security monitoring and logging;
• Vulnerability management;
• Backup and recovery processes;
• Security awareness training;
• Supplier security assessments.

While we take reasonable measures to protect personal data, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

17. Automated Decision-Making and Profiling

INEXTO does not make decisions based solely on automated processing, including profiling, that produce legal effects concerning individuals or similarly significantly affect them.

Any analytics, marketing, recruitment, or customer relationship technologies used by INEXTO are intended to support business processes and decision-making and are not used as the sole basis for decisions affecting individuals.

18. Your Rights

Subject to applicable law, you may have the right to:

• Request access to your personal data;
• Correct inaccurate or incomplete personal data;
• Request deletion of your personal data;
• Request restriction of processing;
• Object to the processing of your personal data;
• Withdraw consent at any time where processing is based on consent;
• Request portability of personal data where applicable;
• Object to direct marketing activities;
• Lodge a complaint with a competent supervisory authority.

Requests may be submitted to: dpo@inexto.com

To protect personal data, we may request information necessary to verify your identity before responding to a rights request.

19. Complaints

If you believe that your personal data has been processed unlawfully or in a manner inconsistent with applicable privacy laws, we encourage you to contact us first so that we can investigate and address your concerns.

You also have the right to lodge a complaint with the competent supervisory authority in your country of residence, place of work, or location of the alleged infringement.

For Switzerland, complaints may be submitted to:

20. Children’s Privacy

INEXTO’s websites, products, services, and business activities are intended primarily for professional and business audiences.

We do not knowingly collect personal data from children.

If we become aware that personal data relating to a child has been collected without appropriate authorization, we will take reasonable steps to delete such information.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in applicable laws and regulations;
• Changes in business operations;
• Changes in technologies used;
• Changes in products and services;
• Regulatory guidance and best practices.

Any updates will be published on our website together with the revised effective date. We encourage visitors to review this Privacy Policy periodically.

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